FORD + SLATER

In launching Nacho Fries, Taco Bell threatened the burger people’s long-standing French fry monopoly. To what lengths would “Big Fries” go to stomp out this seasoned, cheese-dipped insurgency? Our campaign dramatically answered that patently absurd question.

When you make a blockbuster ad for Nacho Fries, and then Taco Bell wants to re-release Nacho Fries, you make a blockbuster sequel ad for Nacho Fires. But that really goes without saying.

Brands spend millions of dollars on Super Bowl ads. JCPenney spent zero dollars, and was the second most-mentioned brand of the night.

There are inspiring people in this world who go out there and get their dreams. Then there are those who’s dream is to not go out there to get anything at all. And for these people, Taco Bell Delivery is a delicious dream come true.

Eminem has always been subversive. So we subverted his own record launch, by teasing out his Revival album in the LEAST hip hop way imaginable.

Taco Bell’s Beefy Potatorito makes even the most uncomfortable situations a bit more comfortable.

To help people slip out of the office and enjoy Applebee's Pick n' Pair Lunch, we did the only logical thing: we created a line of blow-up dolls and sold them on Amazon.com.

How do you turn a made-up “social media holiday” into an actual, real holiday? Simple: you act like it already is an actual, real holiday. And since the centerpiece of any actual, real holiday is an origin myth featuring a magical holiday character … well, we made that.

Jimmy doesn’t want his parents’ safe, traditional chicken sandwich life. He wants to follow his own dream of golden fried chicken wrapped in a warm flour tortilla. Man, it all sounds pretty dumb when it’s written out like that.

Ebates pays you money to shop online. And if you get paid to do something, doesn't that technically make it your job? Yes it does.

JCPenney had a partnership with Olympic Skier Ted Ligety, and wanted to promote its "Round-Up" program, in which customers round their purchases up to the nearest dollar to support the USOC. So we got with an original member of Blackstreet and remade the '90's R&B classic "No Diggity." Because ... rhyming.

They’ve resisted it for so long. But finally, fate/Taco Bell has intervened and brought the taco and burrito together. The chemistry is so strong you can taste it.

Taco Bell’s Rolled Chicken Tacos are so delicious, you won’t want to put them down. Which presents a dilemma when you need your hands for something other than dipping Rolled Chicken Tacos.