Bigger than…

With cheese in the shell, we knew our product would get people talking. But for an event as big as the Superbowl, we needed to make sure we stood out. So we took a page from the celbrity-making playbook, and treated our product launch like the next big pop culture phenomenon.

AWARDS & HONORS:

2017 BRONZE EFFIE

We started with a press-release… which really didn’t release much at all.

Followed by some cryptic celebrity teasers…

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Then we let people order it… without knowing what “it” actually was. All for the chance to try the mystery product a day before everybody else.

On Superbowl we officially unveiled the Quesalupa:

LOCAL MARKET ADVERTISING

Ever watch wonder how those local pitchmen ad’s you grew up with manage to air during the big game? We did, and it got us wondering if we’d be able to hijack the local market ad’s to show the Quesalupa spreading through culture. We enlisted the help of the countries best pitchmen and offered to buy their spot if they create an ad featuring our Quesalupa.