Web Of Fries
Since time immemorial, the burger places have held a monopoly on fries. So when Taco Bell came out with Nacho Fries, they stood to shake up the establishment. It all seemed like the plot to a movie. A very dumb movie. So … we made the trailer for that movie.
And all the other movie stuff that comes with it.
AWARDS & HONORS:
2019 THINK LA AWARD – Best Branded Content/Storytelling Campaign
2019 GOLD EFFIE
2019 BRONZE ADC – Motion/Film Craft
2019 WEBBY + Peoples Choice – Short Form Video
2019 GOLD BRITISH ARROW – Motion/Film Craft
2018 SILVER LION – Web of Fries
WATCH THE CASE STUDY:
We even got it listed on IMDB:
Web Of Fries II: Franchise Wars
When you make a fake movie to promote Taco Bell’s Nacho Fries, and they bring the product back a second time, you obviously make a sequel to that fake movie. And when you also need to tie in the 25th anniversary of Taco Bell’s weirdly prominent appearance the movie Demolition Man, you make it so your sequel is also a prequel to that movie.
In case you aren’t familiar with the tie-in…
