Web Of Fries
Web of Fries II: Franchise Wars
Tweeting With Mittens
Go-Getters
Eminem Revival
C.F.E.F.C.T.S.W.Y.A.H.
Game on, Santa.
Comfort Yourself
Applebee's Lunch Decoy
Glen and the Magic Taco
Rebel Without a Bun
Ebates - Pro Shoppers
Go Ligety
Friend Zone
Ex-Boyfriend
Web Of FriesIn launching Nacho Fries, Taco Bell threatened the burger people’s long-standing French fry monopoly. To what lengths would “Big Fries” go to stomp out this seasoned, cheese-dipped insurgency? Our campaign dramatically answered that patently absurd question.
Web of Fries II: Franchise WarsWhen you make a blockbuster ad for Nacho Fries, and then Taco Bell wants to re-release Nacho Fries, you make a blockbuster sequel ad for Nacho Fires. But that really goes without saying.
Tweeting With MittensBrands spend millions of dollars on Super Bowl ads. JCPenney spent zero dollars, and was the second most-mentioned brand of the night.
Go-GettersThere are inspiring people in this world who go out there and get their dreams. Then there are those who’s dream is to not go out there to get anything at all. And for these people, Taco Bell Delivery is a delicious dream come true.
Eminem RevivalEminem has always been subversive. So we subverted his own record launch, by teasing out his Revival album in the LEAST hip hop way imaginable.
C.F.E.F.C.T.S.W.Y.A.H.For most, a taco shell made entirely of fried chicken is a delicious innovation. But for the poultry traditionalists at The Council For Eating Fried Chicken The Same Way You Always Have, it’s nothing short of an abomination, and a gateway food to disaster.
Game on, Santa.With Best Buy's help, moms are feeling pretty confident about holiday shopping. So confident, in fact, they're getting all up in the billowy white grill of the World Heavyweight Gift-Giving Champion himself.
Comfort YourselfTaco Bell’s Beefy Potatorito makes even the most uncomfortable situations a bit more comfortable.
Applebee's Lunch DecoyTo help people slip out of the office and enjoy Applebee's Pick n' Pair Lunch, we did the only logical thing: we created a line of blow-up dolls and sold them on Amazon.com.
Glen and the Magic Taco How do you turn a made-up “social media holiday” into an actual, real holiday? Simple: you act like it already is an actual, real holiday. And since the centerpiece of any actual, real holiday is an origin myth featuring a magical holiday character … well, we made that.
Rebel Without a BunJimmy doesn’t want his parents’ safe, traditional chicken sandwich life. He wants to follow his own dream of golden fried chicken wrapped in a warm flour tortilla. Man, it all sounds pretty dumb when it’s written out like that.
Ebates - Pro ShoppersEbates pays you money to shop online. And if you get paid to do something, doesn't that technically make it your job? Yes it does.
Go LigetyJCPenney had a partnership with Olympic Skier Ted Ligety, and wanted to promote its "Round-Up" program, in which customers round their purchases up to the nearest dollar to support the USOC. So we got with an original member of Blackstreet and remade the '90's R&B classic "No Diggity." Because ... rhyming.
Friend ZoneThey’ve resisted it for so long. But finally, fate/Taco Bell has intervened and brought the taco and burrito together. The chemistry is so strong you can taste it.
Ex-BoyfriendTaco Bell’s Rolled Chicken Tacos are so delicious, you won’t want to put them down. Which presents a dilemma when you need your hands for something other than dipping Rolled Chicken Tacos.
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