Dominos: Pizza Tracker
Taco Bell: Taco Emoji Engine
Glen and the Magic Taco
Web of Fries
Web of Fries II: Franchise Wars
Go-Getters
Best Buy: Movie Mode
Taco Bell: Bigger Than...
Feast for $1
Jello: Temptations Vending Machine
Ex-Boyfriend
Comfort Yourself
Fondue Party
Jello Pudding Face Mood Meter
New World
Rebel Without a Bun
C.F.E.F.C.T.S.W.Y.A.H.
Dejà Food
Jello Jiggle It
Burger King: Simpsonize Me
Banners
Dominos: Pizza TrackerDomino’s Pizza Tracker, the first system that allowed you to track your order in real-time. And yes… it really works.
Taco Bell: Taco Emoji EngineWhen the Taco finally got an emoji we knew we had to celebrate. Simply tweet 🌮+ any emoji (seriously… any one) @TacoBell and we’ll send you back a GIF representation of their love child.
Glen and the Magic Taco How do you turn a made-up “social media holiday” into an actual, real holiday? Simple: you act like it already is an actual, real holiday. And since the centerpiece of any actual, real holiday is an origin myth featuring a magical holiday character … well, we made that.
Web of FriesIn launching Nacho Fries, Taco Bell threatened the burger people’s long-standing French fry monopoly. To what lengths would “Big Fries” go to stomp out this seasoned, cheese-dipped insurgency? Our campaign dramatically answered that patently absurd question.
Web of Fries II: Franchise WarsWhen you make a blockbuster ad for Nacho Fries, and then Taco Bell wants to re-release Nacho Fries, you make a blockbuster sequel ad for Nacho Fires. But that really goes without saying.
Go-GettersThere are inspiring people in this world who go out there and get their dreams. Then there are those who’s dream is to not go out there to get anything at all. And for these people, Taco Bell Delivery is a delicious dream come true.
Best Buy: Movie ModeWhat started as just another brand + movie launch partnership, ended with an opportunity to invent and patent a new piece of technology with the help of the minions in Despicable Me.
Taco Bell: Bigger Than...We pre-sold a product without even telling people what it was.
Feast for $1Taco Bell’s $1 value menu is a true renaissance of affordable indulgence, in which one can regally feast for mere pittance.
Jello: Temptations Vending MachineLaunching Jell’s new line of pudding aim’ed at the guilty pleasure of adults, we built a vending machine to give it away for free… to adults only.
Ex-BoyfriendTaco Bell’s Rolled Chicken Tacos are so delicious, you won’t want to put them down. Which presents a dilemma when you need your hands for something other than dipping Rolled Chicken Tacos.
Comfort YourselfTaco Bell’s Beefy Potatorito makes even the most uncomfortable situations a bit more comfortable.
Fondue PartyTaco Bell’s new Cheesy-Core Burrito arguably the best way to serve warm-melty cheese. No need to get fancy.
Jello Pudding Face Mood MeterIt turns out pudding cheers people up. So we built a site that real-time tracked Twitter’s mood & gave out free pudding when people were feeling down. Ohh… and we created a 30’ animatronic billboard of a friends smiling face in NYC.
New WorldWhat if every-home was now a taco Bell? With Taco Bell delivery… it’s almost like that.
Rebel Without a BunJimmy doesn’t want his parents’ safe, traditional chicken sandwich life. He wants to follow his own dream of golden fried chicken wrapped in a warm flour tortilla. Man, it all sounds pretty dumb when it’s written out like that.
C.F.E.F.C.T.S.W.Y.A.H.For most, a taco shell made entirely of fried chicken is a delicious innovation. But for the poultry traditionalists at The Council For Eating Fried Chicken The Same Way You Always Have, it’s nothing short of an abomination, and a gateway food to disaster.
Dejà FoodThe go-to staples of every party food table. Platters of meat tubes, weird waxy cheese cubes, an array of raw veggies… I’m sure it sound familiar.
Jello Jiggle It Jell-O. It jiggles. Wiggles. Wobbles. Turns out it’s got better dance moves than anything I’ve attempted. So we created an app that lets Jell-O break it down to any beat you give it.
Burger King: Simpsonize MeWhen Burger King partnered with The Simpsons movie launch, we Simpsonized the king and built an app that let fan’s Simpsonize themselves. It got a bit out of hand.
BannersBanners. Yeah… we’ve all had that assignment. But any opportunity to create is an opportunity to create fun. Heres a couple of my favorites we’ve managed to work into the media buys.
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